2016 Mobile Game App Statistics – Past Trends and Future Projections

Mobile gaming apps have been around since the late 1990s and have evolved into a robust revenue-generating powerhouse. They accounted for 37 percent of revenue for the games market globally in 2016. China generated the most revenue – accounting for 29.8 percent of mobile game installation worldwide. The North American region also made billions – producing approximately $6.9 billion USD in revenue in 2016. It was the second-largest mobile gaming region, just behind Asia, and much of that revenue can be attributed to the U.S.

Where is the money coming from?

Mobile apps for iOS devices offer high earning potential. The middle of 2016 saw some interesting figures when it came down to in-app purchases based on device. Most in-app purchases worldwide generated $7 USD per buyer monthly. However, users that made in-app purchases from iOS devices paid almost $11 USD on average.

Freemium purchases also generated revenue in 2016. Approximately 64 percent of mobile gamers using freemium apps made at least one mobile in-app purchases during February 2016.

Mobile games took over revenue share in 2016 for app store purchases. According to Statista, 90 percent of Google Play Store revenues were attributed to mobile gaming apps. Apple’s App Store also saw a similar large attribution of revenue thanks to mobile gaming as it accounted for 80 percent of its revenue.

How many people are playing and where are they playing?

There were 2.8 billion mobile gamers who were actively using games on their mobile devices every month. This figure increased by 100 million from 2015. The bathroom and workplace are mobile gaming playgrounds.Yes. It’s true. People play mobile games while “taking care of business.” Statista data revealed that 30 percent of U.S. mobile game leisure time occurred while gamers were on the toilet, while another 18 percent played at work.

The smartphone is the device of choice for many mobile gamers worldwide. In the Asia Pacific market alone, 71 percent of Internet users played a mobile game via a smartphone in 2016, according to Statista. This was closely followed by Latin America, Middle East and Asia markets at 68 percent. The North American and European markets saw smartphone mobile gaming activity of 52 percent and 50 percent respectively.

Revenue from mobile games is expected to increase in 2017.

2016’s revenue-generating statistics for mobile gaming demonstrates its increasing growth potential and opportunity for 2017 and beyond. As access to the Internet and smartphone devices continue to increase, mobile gaming apps will continue to scale and produce revenue-generating opportunities. Revenues are expected to grow to as much as $40.6 billion USD in 2017. This is an 18-percent increase from 2015.

Easy Tip To Awaken More Refreshed

How much more might you get done today if you’d awakened more refreshed this morning? Do you even remember what being wide awake in the morning feels like? It turns out morning grogginess is common. It’s the number one sleep complaint heard by author Michael Gelb, DDS, MS, clinical professor at NYU College of Dentistry. “People are just exhausted on awakening,” he said. Gelb talked with Nieca Goldberg, MD, host of national SiriusXM radio show “Beyond the Heart” and answered listeners’ calls, explaining how they can breathe better, sleep better, protect their health and reduce snoring with over-the-counter products such as Mute.

“It’s not just that we’re not getting enough hours of sleep, it’s about our quality of sleep. Our airways very often are not open enough and we have some degree of constriction or resistance or narrowing of the airway,” said Gelb, an expert on this subject. “Of course it gets worse when you lay down at night.”

You can blame sleeplessness on evolution, not your flat pillow. Gelb explained that, “Our faces are shrinking. As our brains have gotten bigger, our faces have become more recessed.” He noted that kids’ mouths commonly don’t have room for their wisdom teeth anymore, and our jaws and sinuses are shrinking. “It’s become an endemic problem that a lot people have difficulty with their sinuses, difficulty breathing through their nose. And you see that if you walk into a Walgreens, walk into a Duane Reade, how many of these things are being sold over the counter that open up our airways.”

One solution to improve breathing? Gelb drew a lot of interest from listeners after he advised, “To keep the nose open at night we use Mute nasal stents. That just props the nose open, it improves nasal breathing and it really cuts down on snoring.”

As Gelb explained, “It’s adjustable in size, they come in small, medium and large depending on the size of your nostril. It doesn’t let the first part of the nasal airway collapse as we breathe in and breathe out.”

Gelb recommended starting with the simplest solutions for breathing issues: over-the-counter products, such as Mute. If you want to awaken more refreshed and try Mute tonight, you can find it at most major pharmacies. Use our store locator to find Mute, sleep better and feel better.

Here’s What You Need to Know About a Long-Term Care Insurance Policy

So you’ve made the decision to learn more about long-term care insurance. That’s smart, as neither health insurance nor Medicare would pay for extended long-term care services in the event that you needed them in the future. Plus, there’s about a 70% chance you’ll need some type of long-term care after age 65, according to government stats. And given that the cost of long-term care can quickly deplete your life’s savings, it just makes sense to add it your financial plan.

When you prepare for any upcoming investment or purchase, you probably run into some unfamiliar language or terminology in your research, which can be frustrating and downright confusing.

Searching for a long-term care insurance policy is no different. A long-term care insurance policy describes coverage under the policy, exclusions and limitations—and can be laden with industry jargon. Here’s a breakdown of the fundamentals:

There are four primary components that determine your long-term care benefits and influence your monthly cost.

1. How much. This is the total maximum benefit available under any policy. There are many maximums to choose from, ranging from $100,000 to $250,000, $500,000 or more. Benefits are available until you have received your maximum benefit in total.

2. How fast. This is the monthly limit you can access from your total maximum benefit. Insurance companies do not pay out your “how much” in a single lump sum. Rather, you access your benefits in smaller amounts on a monthly basis up to a predetermined monthly maximum.

Depending on the carrier you choose, your monthly maximum could range from $1,500 to $10,000 a month. The “how much” and “how fast” components work together to determine how long your coverage will last. If your monthly maximum (“how fast”) is $5,000 and your total policy maximum (“how much”) is $250,000, it would take 50 months (four years, two months) before your exhaust your policy benefits. If you needed $2,000 a month to pay for home care, as an example, it could take more than 10 years to exhaust a $250,000 policy. The greater your “how much” and “how fast,” are the higher your premium will be.

3. Growth rate. This determines how your benefit grows over time. The most common growth rate today is 3%. If your policy started with $176,000 in your “how much” and $4,500 in your “how fast,” a 3% annual growth rate would double your benefits in 24 years to $352,000 total maximum benefit and $9,000 monthly maximum respectively.
You also have the option of choosing a growth rate other than 3% or to increase your maximums upfront and forgo a growth rate all together. A specialist can help you identify the growth rate that best suits your goals and budget.

4. Deductible. Long-term care insurance has an elimination period that, like a deductible, determines how much you may have to pay out of your pocket before benefits are paid. One distinction to note is that an elimination period is stated in days, not dollars. The most commonly selected elimination period is 90 days. This typically means that you must receive 90 days of care that you pay for out of your pocket before benefits are available.

Not that difficult when put simply, right? I hope you feel better prepared in your search for the right policy and that I have also remove some of the confusion. long-term care insurance is here to help you live the lifestyle you want 10, 20, even 30 years down the road.